nytimes.com – Books of The Times By JANET MASLIN Continue reading the main story Share This Page Share Tweet Pin Email Save more Continue reading the main story Richard Zoglin’s revelatory new biography of Bob Hope makes staggering claims for its subject. Is it enough to say that “for the way he marketed himself, managed his celebrity, cultivated his brand and converted his show business fame into a larger, more consequential role for himself on the public stage, Bob Hope was the most important entertainer of the century”?

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