How Disney Turned ‘Frozen’ Into a Cash Cow – The Patriot Center at George Mason University, half an hour west of Washington, is a popular place to watch concerts, college athletics, professional wrestling and other events that command the attention of the adult world. But no event in the 29-year history of the arena has attracted as many people or earned as much money as last month’s performances of “Disney on Ice Presents ‘Frozen.’ ” For six days, waves of little blue-and-white Princess Elsas — and quite a few costumed parents — sang the movie’s hit song, “Let It Go,” at the top of their lungs, enjoyed $15 snow cones, posed for $25 pictures with cardboard cutouts and waved plastic sticks, which had miraculously become $28 magic wands.


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