washingtonpost.com – 1 of 17 Inside Shinola, the factory and store hoping to turn Detroit into a luxury brand Shinola, in an amazing piece of marketing legerdemain, promotes the poverty-pocked city of Detroit as a luxury brand. Dial printers are trained at what Shinola claims will be the only watch-dial factory in the country, to be located in the back of the company’s retail store. Jeffrey Sauger/For The Washington Post DETROIT — You may not know you-know-what from Shinola, but no worries.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s