– Email Share Tweet Save More Photo Updated, 3:39 p.m. | Emil Michael is responsible for many high-profile business partnerships struck by Uber, the popular ride-hailing start-up, and he has engineered some of the company’s publicity stunts. Now he is making news for another reason. On Monday evening, BuzzFeed News reported that Mr. Michael, Uber’s senior vice president for business, detailed a plan to “hire four top opposition researchers and four journalists” to act as a sort of defense against what he saw as a wave of recent antagonistic press coverage.


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