curatti.com – Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product. However in today’s world of Facebook, Twitter and Social Media in general, the social aspect of selling has been taken to far greater heights. Consumers now have a unique power that reaches beyond purchasing and using a product.

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