contentmarketinginstitute.com – Conference attendance yields the obvious benefits of learning, lead generation, and sales, but a lot of companies miss the excellent opportunities for content creation and amplification. Similar to breaking news, conferences are current, are mentioned in numerous articles and other types of online content, and tend to generate popular search trends. Creating content centered on the time leading up to the event, the actual days of the event itself, and even the wind-down period can lead to increased recognition, sharing, and many other sought-after benefits.

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