contentmarketinginstitute.com – Consumers have changed. Great digital experiences are no longer new … they are expected. In response, marketing departments have flexed and stretched with each new disruption, channel, and technology … but only within the existing bounds of their confined, comfortable, and well-worn structures. To succeed, marketers must step out of the shampoo-rinse-repeat cycle of chasing campaign-oriented capabilities around every emerging channel.

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