contentmarketinginstitute.com – Just for kicks, I recently took a Facebook quiz to see if I am more right-brained or left-brained. The results — split nearly down the middle: 49% left, 51% right — confirmed something I’ve suspected all along: My Libra brain craves equality and balance in all things, and doesn’t like dealing in absolutes, especially when there are multiple factors to consider. I’m sure many content marketers can relate to my balance-beam brain’s struggle to find definitive meaning in the fuzzy logic of social media measurement and analysis.

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