– With our New Year’s Day hangover now complete, social media and digital marketers are ready to begin the year. While business for most begins again Monday, social media marketers have been feverishly at work, recapping the past year and predicting what’s to come. Let’s take a look at what marketers – who shall remain unnamed, have said: Visual content will become king Social media will finally be recognized as a skill Video content becomes the choice for marketers Paid media becomes the way to rise above the noise Slideshare is the new YouTube for business Mobile becomes even more important than before Silos break down as social friction lessens Employee advocacy becomes an important piece Let me begin by saying that all of these are bound to happen some time in the coming year in some capacity, but if you read social media blogs from the end of 2013, professionals were clamoring for the same trends to occur in 2014 as well.


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