How much and how often do you analyze your article stats? I have to confess right here, right now that after I publish a post, I often sit and watch the social share numbers closely all day. For me, it’s not enough to see ’50 Twitter shares after 24 hours’. I closely watch to see where it gets shared, on what social media platform, and by whom.
When I think about what makes me share an article myself, I think about two things.