(A slightly belated) welcome to 2015! It’s a new year with so many opportunities for digital marketers. Are you ready?

Many of us in the marketing world have seen – and continue to see – the rising popularity of social media content marketing firsthand. We realize it’s no longer enough to simply post a piece of content we created and/or curated on social media. Rather, our audience is much more likely to pay attention to the social media content we tweet on Twitter or post on Facebook when it includes a catchy phrase, or “lede.”


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