curatti.com

In part one of this series I discussed how community managers need to always be converting the conversations they have with their company’s fans or followers.

In part two, I’ll quickly discuss how to find these conversations when users don’t directly mention your brand name or when they aren’t initiated on your company’s social profiles

Lesson 2: Social Listening

Social listening involves utilizing tools to help monitor and discover mentions of your brand or conversations that are relevant to your industry while they’re taking place online.

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