How did we get to this point?
I mean, why do people prefer online independent reviews rather than brands ads?
The harsh truth is that…
Advertising is no longer credible
Wait a moment, don’t shoot the piano player!
Advertising is essential to promote your products and services, but it is no longer credible; it’s just not enough to convert prospects into customers. That’s due to two main reasons:
We suffer a daily information overload on TV, radio and the web.