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Generation C: At the Center of Social Transformations

At the dawn of 2015, a trend already stands out in social media for the coming months. The new generation of connected consumers, which we now call Generation C, is definitely registering as a hub in the transition from the industrial era to the digital age.

Already in recent years, thanks to the impact of peer-to-peer recommendations, and viral videos and media, the prosumers of Generation C exert a substantial and growing power of influence with companies and organizations.

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