Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling.
These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And digital advertising is still growing.
So how does a brand get their message out, stay human, help their customers and drive business in today’s complicated marketing technology landscape?