Here’s the bottom line: if your content does not engage your reader emotionally, their connection to you is puny. Their ability to remember you vanishes. Your value to them is lost. No no, don’t go down that road! Yet it happens too easily.
Any content you create needs to connect and emotionally engage your audience so you can achieve business success. Period. But how the heck do you do that?
Let’s stop bumbling around in the dark.