Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators.

With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing the whole thing with an audience. Great curation “adds meaning to isolated beautiful things” — to quote Rohit Bhargava.

In his excellent article for MarketingProfs, the author and marketer explains that curators have five things in common: They are inquisitive, observant, thoughtful, ‘fickle’, and concise.


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