Brands are built by having good products. They are built when they go above and beyond when solving customer problems. They are built by passionate customers that share an emotional connection and then tell others about their experiences.

But you’ll never know that these people even exist if you aren’t listening.

Social listening is still pretty new, despite the hundreds of blog posts about the topic. The short evolution over the last 5 – 7 years started with listening to brand sentiment and monitoring brand mentions using outdated technologies like Nielsen Buzz Metrics.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s