Authors and thought leaders tend to be very creative folks. They enjoy producing new content, testing out their ideas, and seem to have a never ending back log of “stuff” they want to develop and work on. That can be a really good thing and it can also be a bad thing.
Let me explain, all of our resources are finite — time, energy, money, ideas — by choosing to do X you’ve decided to not do Y. When you’re a thought leader the goal should be to create with intent. To have some guardrails, some parameters so that you have a process that enables you to hone your creative focus towards things that are aligned to your business strategy.