contentmarketinginstitute.com

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode (dubbed the “beautiful episode”), Robert and I discuss Uber’s new magazine launch to drivers as well as a thought-provoking article about the negativity surrounding ghostwriting. In addition, we discuss the confusion in the media landscape, how bad native advertising can get, and how Dove’s #SpeakBeautiful Twitter campaign is actually rather ugly. Raves include airline safety that has been transformed into compelling content and headlines that rock.

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