The Egocasting Phenomenon
Over the past twenty years, the young generations Y and Z have grown up and evolved in the era of reality-based TV, video game, the new Web and social media technologies. A virtual world, where reality is often confused with fiction, and personal experience became the main source of gratification.
In the beginning of the new millennium, new popular platforms like MySpace, YouTube and Facebook emerged. These mediums have enabled diverse forms of self-expression and digital generations have quickly learned to use the new technological tools at their disposal to express and to show off.