If there is one company that really wants to have huge financial success by closing a lot of sales, it should not concentrate solely on this goal.

What it should do is to find more time, invest more money and make a lot of effort in doing its own lead generation campaign.

They should entirely forget about closing sales for awhile and concentrate on how to generate marketing leads and sales leads and how to turn them into qualified leads. Once they have these business leads, they can now try to think about how to “move in for the kill” and close a sale.


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