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Effective B2B Social Selling must appeal to the buyer with more than teh cold logic of features, functions, and outcomes. The successful social seller engages buyers with emotion and heart on social media through storytelling.

The Corporate Executive Board (CEB) in association with Google gathered insight into what leading social selling teams are doing to connect with their customers emotionally and to demonstrate personal value.

From Promotion to Emotion: Connecting B2B Customers to Brands studied 3,000 B2B buyers, marketers, academics, thought leaders and consultants across seven B2B industries and provides compelling insights on how B2B buyers behave to emotional social selling compared to a more logical approach.

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