Smart companies are determined to face and overcome such challenges because they believe we’ve entered a brand new customer service era, so they want to be perceived as pioneers. That’s an excellent way to get a competitive advantage against your competitors.

Nevertheless, as companies start to interact online with customers, they realize that it’s not just rainbows and butterflies. Brands also need to be ready to face negative feedback, critics, attacks and – sometimes – insults (!).

Today I will help you turn negative feedback into business opportunities by improving overall customer satisfaction with 4 pillars.


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